Introduction from Andy & Mike Mindel, Creators of Wordtracker

Wordtracker is an ideal tool not just for search engine optimization but for understanding customer behavior,
conducting market research, generating new product ideas, writing copy, and planning advertising and
promotional campaigns for all types of online businesses.
This e-book gives you insights into what makes such work possible and will help you apply the thinking to your
own website marketing strategy.
We created a story around Virginia Veg, a fictional vegetable processing company that wants to sell vegetarian
dog food online, and asked experts to tell us how they would use Wordtracker to offer advice to Susan Webster,
the CEO of our fictional company.
The result is more than a practical manual: It is a unique insight into the thinking that allows marketing experts
to get top results. The challenges that Susan must face are the challenges that business owners and consultants
must face every day.
The secret to getting the most out of Wordtracker lies in planning your keyword research strategy, harnessing the
full power of the advanced features, and using the resulting keywords in more creative ways. Our e-book will
show you how it’s done.
We’re extremely grateful to all the professional marketers who took the time to share their expertise and put their
thoughts on paper. We’re also grateful to Ken McGaffin, who developed the case study and compiled this e-book.
We predict that after reading this fictional case study you will be eager to get to work using Wordtracker to
answer your real-life marketing questions.
Enjoy,
Andy Mindel and Mike Mindel
P.S. The expression, “pup’s chance” is Irish in origin as far as we know.
It means no chance at all.